AYEDNICOLE

By AyeDNicole | 4HIO Label × Paper Route Empire

The Family Discovery: Bino Brown & Paper Route Empire

The discovery of Bino Brown being my cousin, who is part of the first generation of Paper Route Empire, came through a private family conversation with my mother.

This was not shared with me for Adrienne to use negatively or to take advantage of anybody. Once it was shared, I decided to be strategic, even before meeting Key Glock and having a former manager who helped me meet him.

My mother and father always raised me to work for mine. Don’t ever be a begging person.

Just because you have family connections doesn’t mean you are entitled to somebody else’s success. You still have to put in the work.

What I Learned From Saweetie

I also learned something from Saweetie when she mentioned having family relations to Gabrielle Union but not wanting to use Gabrielle to advance her career.

She worked too.

I loved that. Because that’s me.

I respect women who understand that family connections can exist without being used as a shortcut. I wanted my own foundation, my own work ethic, my own business frameworks, and my own lane.

Respecting Key Glock, Young Dolph & The Generations of Paper Route Empire

As I mentioned in my previous article, I respect Key Glock, and I respect that he has to heal.

He lost his cousin, his coach, his family, and now he’s leading the new wave of the second generation of Paper Route Empire.

That deserves respect.

The 3PEAT is the division for women to fall under. 4HIO.

It’s the division for women to be the same boss like Adolph and Markeyvius . The way our generations and roots taught us to be.

I’m honored, and I’m grateful.

I will help Paper Route Empire’s male division while also being the HBIC of my division under “Big 5,” as we call him.

This is about building something that respects the foundation while allowing women to lead, own, and operate as bosses too.

Nicki Minaj, Heavy On It & The Advisory Board

My vision includes Nicki Minaj on the advisory board, as well as doing brand work with her label, Heavy On It, and working out an exclusive license with Fenty Corp.

I respect Nicki for speaking up.

Fenty and Heavy On It can be on one exclusive rights arrangement if Nicki wants that. IDK, cause I respect her for speaking up, and she probably tired of these rap hoes hurting her.

So shit, I made my own lane with PRE. Not out of spite.

But because it’s dangerous how Black women get targeted. I’m already a big target. And she is too.

I want women to be able to have their own lanes without constantly being placed against one another.

And yes, my proposed Fenty Corp exclusive licensing framework will also include Nicki Minaj on the advisory board, subject to her agreement.

Her and Rihanna friends fr df.

Fenty Corp: My Exclusive Licensing Choice

I want Fenty Corp to exclusively license me, and my business frameworks support that I have every right to choose my exclusive rights.

I want to maintain ownership of my masters, my business frameworks, and my creative direction while negotiating an exclusive licensing arrangement that makes sense for my career.

Fenty Corp or an Atlanta based music company in Hip Hop is my preferred exclusive licensing partner, with Heavy On It included in the proposed framework if Nicki wants to participate.

These are my business intentions and proposed arrangements, not announcements of finalized agreements.

I don’t have to follow the same blueprint as every other female rapper.

I can build my own.

The 4HIO Legacy: Family, Ownership & Leadership

Discovering Bino Brown was my cousin wasn’t an opportunity to beg my way into Paper Route Empire.

It was an opportunity to understand more about my family roots and be strategic about what I wanted to build.

My parents taught me to work for mine.

Saweetie reinforced something I already believed.

Young Dolph demonstrated what ownership and independence could look like.

Key Glock represents continuing a legacy while carrying the responsibility of his own generation.

And 4HIO represents my vision for women to be bosses in their own right.

I can respect the men who built the foundation, support the men continuing the legacy, and still be the HBIC of my own division.

That’s how I was raised.

That’s how I move.

And that’s why I’m honored and grateful.

4HIO LABEL × P.R.E. | THE 3PEAT

Make America Vibe Again.

Editorial note: The family relationship and private conversation are presented as AyeDNicole’s personal account. The label structure, advisory board, brand collaborations, and exclusive licensing arrangements described are her proposed business vision and do not establish confirmed affiliations, appointments, or agreements with the named parties.